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UGA DIGITAL MARKETING COMPETITION
THE HOMIES CAMPAIGN FOR THE HOME DEPOT 

Finalist 

As part of the Digital Marketing program at UGA, I was required to compete in the Digital Marketing Competition. This year's client, Home Depot, challenged 25 teams to create a dynamic digital campaign surrounding their DIY projects to attract Gen Z and Millennial Consumers. From start to finish our team built a compelling campaign for Home Depot brand characters called 'The Homies'.  This project was by far the most integral part of my journey through the marketing program at UGA, as I was able to utilize my toolbox of knowledge from my coursework and prior internship. I could not be more proud of the passion and hard work my team and I poured into this campaign. 

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