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Tasked with creating a digital social strategy for a brand of our choosing and inspired by my mom's wise words on shredding your own  cheese, I designed two campaigns for Kraft: "Block to the Kitchen" and "Block Party." Through in-depth competitor analysis, I meticulously studied Kraft's rivals, allowing me to identify unique strategies and tactics to successfully launch the campaigns. In order to  ensure a cohesive and engaging social media presence, I created an editorial calendar, curating captivating content that resonated with food enthusiasts and home cooks alike. Through this project, I not only showcased my digital marketing knowledge but also celebrated my passion for cooking, inspired by the simple joy of shredding cheese to elevate culinary experiences.

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